When they first announced the pop-up stores, I thought it was going to be this massive warehouse that would double as a distribution center with a way for you to get all the many products they offer in a normal store. The reality is very different to what I thought and it has been done in a great way I think. The stores will only be having the technology devices which with introduce you to the many ways you can get to all those other products which you will still do on their normal website.
This will make Wallmart sigh in relief, but it does beg the big question, are Amazon going to use this as an opportunity to start opening their doors to normal brick and mortar stores in the future that do offer all their products? with a 1 hour delivery service in major American hubs there is no reason why it is not feasible to have their entire store ready for use as a normal brick and mortar store.
There are so many other ways of looking at this. What do you think?
Here is another way of looking at this as well.